Virtual Sumitomo Pavilion
Hello from the Sumitomo Pavilion!
The Sumitomo Pavilion is happy to announce that it will be opening a “Virtual Sumitomo Pavilion” in “Virtual Expo, Yumeshima Islands in the Sky”, a virtual site that is a part of the Expo 2025 Osaka, Kansai, Japan.(To be released in April 2025.)
The Virtual Sumitomo Pavilion is a digital space where users can learn about the Sumitomo Groupʼs 400-year history and its ambitions for the future. Users can adventure through a forest full of trees shaped like the Sumitomo Pavilion symbol mark, they can learn about the history of the Besshi Copper Mines inside a cave inspired by the “tunnels of the Besshi Copper Mine” which served as a cornerstone in the groupʼs development, and discover many other ideas that will open doors to the future. There will be a wide slew of contents awaiting users at the Virtual Sumitomo Pavilion. The experiences here will provide hints and learnings for the future such as what it means to live in harmony with nature and how to address social challenges.
Lito@Leaf Art Also at the Virtual Sumitomo Pavilion
One of the Sumitomo Pavilionʼs collaborations is with “leaf cutout artist” Lito. At the virtual pavilion, selected pieces from Litoʼs collection will also be on display. Litoʼs leaf cutouts will appear in different places, serving as a guide to users who visit.
Collaborations
The Sumitomo Pavilion is engaging in “collaborations” with various creators, artists, and corporations from Japan and abroad in the development of its uniforms and exhibition contents. The Virtual Sumitomo Pavilion is no exception and the space has been created together with ZIZO, wide recognized in Japan and abroad for their cutting-edge digital technology and expansive creative capabilities. With them, the space has been designed and the contents planned/produced in ways that are only possible in a virtual space.
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ZIZO is a creative agency based in Japan and comprised of ZIZO Co., Ltd. And ZIZO DESIGN Co., Ltd. Based on a vision to create “ Wakuwaku = heart-moving ”, we develop strategies and solve corporate/social challenges through the power of creative and technology.
Official site: https://zizo.ne.jp/
